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D. Alexander

THE ASK:
With a couple locations under start-up D. Alexander's belt, they reached out for help establishing material, lighting, furniture and accessory guidelines. With these houses being travel destinations, they also wanted to make sure the standardized items would be durable enough.
CHALLENGES:
With varying locations and house style and types, a variety of options needed to be incorporated to select from.
THE ANSWER:
Programs were set-up with companies such as Shaw, Flor and Treecraft to standardize products and pricing. Custom interior swings were incorporated to create a whimsical instagramable moment. Framed canvas picture of a lion was added as an intentional brand message, a hello and goodbye.












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